Aspect ratio: 9:16 (16:9 is also supported).However, because they’ll play along with IGTV videos, IGTV ads should also follow these specs. While Instagram rolled out an IGTV ads program on a small scale with select partners in 2020, the platform hasn’t yet released video ad specifications for IGTV. IGTV displays full-screen video (similar to Stories), but are much longer in format: Once you set up your IGTV channel and, depending on your account, you can broadcast up to 1 hour of video content – of deep, organic story content. Instagram video specs: Instagram TV videoįinally, Instagram TV is the newest addition to the Instagram family. Recommended dimensions: 1080 x 1920 pixels.In other words, don’t make it look like a buffed and shiny ad. That said, Instagram story video performs well when it’s less polished, more raw. ![]() Instagram video specs: Instagram stories (organic & ads)Īs could be expected, soon after Instagram Stories introduced video, it also added feature ads to the mix: Now, your videos live within the story feed, integrating paid video content into other Instagram user content. What’s more, you can place a full-width call-to-action beneath your carousel ad. Instead, Instagram carousel video ads pull together 2-10 cards to present an in-depth look at the full gamut of your offerings. Similar to Facebook’s Carousel Ads, Instagram carousel ads allow you to present your products, features, services, or other offering with more than a single image or even single video. Instagram video specs: carousel video ads With an eye to simplicity, we are happy to report that Instagram in-feed video ads maintain the same requirements set forth by standard in-feed video:
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